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What is SEO / search engine optimization techniques

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What is SEO

SEO stands for search engine optimisation. SEO is the practice of improving not only the amount of traffic to your website but also improving the quality of traffic to your website. Search engine optimisation is usually done to improve search results for individual sites, but it can also be implemented for image search results and local map results. This website focuses on website search engine optimisation, though it does mention image optimisation and local map results as well, as part of a complete and thorough view of search engine optimisation.

When someone optimises their website for search engines, they will be required to edit the content of the site itself, such as text and images, as well as the HTML of the website. Only fundamental knowledge of HTML is required to implement SEO on a site, especially if they have access to a content management system (website editor), which is now extremely common. This makes it extremely possible for almost anyone with nearly any level of computer literacy, web design knowledge, or marketing experience to optimise their website.

 

Search engine optimisation is more than a collection of “rules”. It has changed a lot over the years and has gotten much more complex, comparatively. It is, however, still a relatively easy field to become an expert in. One simply has to understand what the search engines look for, what they want to see, what they view as important. While there may be a daunting amount of important things to know and remember about SEO to be a successful optimiser, it is not insurmountable. There is no special “computer language” you do not know or advanced concept that is required to start learning and implementing SEO. It merely takes a knowledge of the crucial concepts and specific factors to concentrate on, and some potentially abusive tactics to stay far away from.

This is the three type of SEO that you can practice on your website:
1.  White SEO

White hat SEO is the technique to follow the rules of a search engine, and ensure that the article that we post are our own, and by the title, this will increase our ranking in search engines, visitors will see it and will return. White hat SEO is like creating content for the search, not for search engines by making content easily accessible to the spiders.

Note: I strongly recommend this way. Slow But Sure

2. Blackhat SEO

Blackhat SEO is a technique which is the opposite of white hat SEO, which is trying to improve website ranking in search engines in ways that are not allowed to search engines, such as cheating or breaking the scatter machine.

Here are some black hat techniques:

  • Keyword stuffing,
  • Hiding text and links,
  • Doorway and cloaked pages,
  • Livestock link
  • Make Comment Spamming on other people websites

Note: To bring in more visitors very quickly and will undoubtedly pose a risk to our website.Google will suspect activity on your website. And your site can be banned by google. A real black hat has a lot of ideas to fool a search engine

3. Grey hat SEO

Grey hat SEO (not white and not black but grey) is a technique that does not fully use the second technique above or maybe combine the two. Perhaps this is also the transformation from white to black to black to white. It could be argued; this technique is a technique that uses black hat techniques to achieve results white hat).

Further, there are two types you can say that likewise there are two types or you can tell the ways to do SEO like one is On-Page SEO and another one is Off-Page SEO.

What is On-Page SEO

On-page SEO(also known as “on-site” SEO) is the act of optimising different parts of your website that affect your search engine rankings. It’s stuff that you have control over and can change on your site. Here are the most significant factors included.

TITLE TAGS

Put your targeted keywords in the title tag of each page on your site. There are many best practices that go into writing a compelling title tag.

HEADINGS (H1)

Headings are usually the most significant words on the page, and for that reason, search engines give them a little more weight than your other page copy.  It is a good idea to work your target keywords into the headings of each web page but make sure you accurately reflect your page content.

URL STRUCTURE

Put keywords into your URLs if possible. However, do not go changing all of your current URLs so that they have keywords in them. You shouldn’t alter old URLs unless you plan on redirecting your old ones to your new ones. Consult a professional before doing this.

ALT TEXT FOR IMAGES

Any content management system should allow you to add something called “alt text” to all images on your website.  This text isn’t visible to the average visitor – alt text is in fact used by screen reader software to help blind internet users understand the content of your images. Search engines similarly crawl pictures, so inserting some relevant keywords while accurately describing the model will help search engines understand your page’s content.

FAST-LOADING PAGES, OR PAGE LOAD SPEED

Google wants to help its users find what they’re looking for as quickly as possible to provide the best user experience. Therefore, optimising your pages to load faster helps your site rank higher in the search results.

PAGE CONTENT

The content on your pages needs to be useful to people. If they search for something too specific to find your page, they need to be able to see what they’re looking for.  It needs to be easy to read and provide value to the end user. Google has various ways to measure if your content is useful.

INTERNAL LINKING

Linking internally to other pages on your website is useful to visitors, and it is also helpful to search engines.  Here’s an internal link to another blog post on our site that talks more about internal linking. Very meta.

On-page SEO ensures that your site can be read by both potential customers and search engine robots. With good on-page SEO, search engines can quickly index your web pages, understand what your site is about, and easily navigate the structure and content of your website, thus ranking your site accordingly.

What is Off-Page SEO

Off-page SEO focuses on increasing the authority of your domain through the act of getting links from other websites.  A good analogy for how power works is this. If you have a bathtub with rubber duckies in it (the ducks are your pages), and you start filling the tub with water (links), your duckies are all going to rise to the top.  This is how a site like Wikipedia ranks for pretty much everything under the sun.  It has so much water in its bathtub that if you throw another rubber duck in it, it’s going to float to the top without any other effort. There’s a score called “Domain Authority” that calculates how authoritative your website is compared to other sites.  You can type your domain name into here to see your score.

The most significant off-page SEO factor is the number and quality of backlinks to your website. Some examples of ways you can build links to your site are:

Creating excellent content that people want to link to because it is valuable. Social media shares of your content that ultimately generate links. Outreach e-mails to influencers in your industry that ultimately link to you. Guest blogging on sites related to yours.  These guest posts will have links back to your site.

While link quantity is still essential, content creators and SEO professionals are realising that link quality is now more important than link quantity, and as such, creating shareable content is the first step to earning valuable links and improving your off-page SEO. How many links do you need for good off-page SEO?  That is a tough question, and it’s going to be based on the domain authority of your competitors, as you want to make sure you’re playing in the same sandbox.

SEOs also used to believe that buying links was a correct way of link building; however, Google will now penalise you for buying links in an attempt to manipulate page rank. You can also be punished for submitting your links to link directories whose sole purpose is to increase your domain authority. Again, quality wins out over quantity when it comes to link building.

Let’s just are clear and let me talk to you just in some words that you can remind in the mind that will allow you not to bother,

On-page: what is your site (or your page) about? Off-page: how authoritative is your site? How popular is it?

How to do search engine optimisation

Today, by understanding what Google does and wants, can go a long way to improve your SEO. Here is a basic list of what Google looks at to rank your site which will you to do search engine optimisation.

Length of time online. Newer sites have a harder time with SEO because there is so much competition and because Google favours sites with a good history of brand new sites. Keywords. When search engines visit your site, they scour the page content and meta-information to learn what it’s about. When people use these keywords in their engine, they know to deliver your page as a result. That means it’s essential for you to understand what words and phrases your market uses on search engines. You can do this through keyword research. Include keywords in your site and page title, in your meta tags (keywords, description), and in the content, help search engines understand what the page is about. However, it’s important not to overuse keywords, or it might think you’re trying to cheat the system. If a keyword comes up a lot, consider using variations of the word.

Outgoing links. Search engines like to see links to other sites as well as within your site (i.e. linking to other content on your site).

Incoming links. These are links to your website from other sites. Social media can be beneficial in this, but also, having other quality sites linking to your content goes a long way to improving your ranking. Search engines will judge you by the company you keep, so your goal is to have a quality outgoing and incoming links.

Responsive web design. Because so many people use phones or tablets to go online, Google has now included mobile-friendly as one of the aspects it looks for when ranking a site. Security. With all the malware and viruses online, Google has decided to include protection as one of the factors in website ranking. This covers two critical issues: One is the SSL certificate mentioned earlier. Another is ensuring your website, and servers are up-to-date and free of infection. You’d be surprised at how many bots are poking at sites looking for vulnerabilities. Google will pull you out of search results if your website is compromised (although you can ask for re-ranking once you clean up your site).

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