how to be first on google search engine 2018 :- No matter if you have a beautifully rendered website or a stunning portfolio you won’t get very far if you lack sufficient SEO (Search Engine Optimisation). The thing is, Google, Yahoo, and Bing are incredibly objective when it comes down to stuff like sitemaps, alt tags, and keywords just to name a few. Understanding the terminology isn’t that important, but understanding how to improve your SEO is.
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1. Join Google Plus/Become Active
Apparently, if you aren’t on Google Plus yet, the first step is to join it. This is easy to do, and we won’t bother with details how to do it. Once you join Google Plus, have a look around to see who of your friends and acquaintances is there, join their circles and add them to yours. You can start posting right away, but it’s better first to read what other users have posted, comment on it, share it, and only after this start posting.
The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using. BUT make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore keyword-stuffing.
3. Spice Your About Page
About pages can be very dull and you might want to skip yours, but this is a huge mistake. With Google Plus, About pages are handy because here you can add links to your sites, your profiles on other social networks, or just links to pages you find interesting. All this effort is not in vain, so do it.
A sitemap a page explicitly listing and creating links to all the other primary pages on your site allows for search spiders to locate pages quickly, and with more relevance to the search in question. Therefore every page is easier to find for both the spiders and users alike and can be reached with significantly fewer clicks.
5. Start Using Google Authorship
Google Authorship is another service from Google you will find on Google Plus that helps you stand out from the crowd. In addition to being a valuable tool to protect your content, it also helps with SEO. When you add your articles under your Google Authorship profile, your name appears in search results. This might not bring you traffic per se but it certainly helps to build your online reputation.
6. Make Yourself Accessible
Social networks are not for people who are afraid or unwilling to communicate. If you are on a social network, this means you don’t want to keep your presence there private, but you want to expand your circle of friends, coworkers, and acquaintances. To achieve this, you need to make yourself accessible, i.e. easy to add to other users’ circles and make your posts public. This might not guarantee your success overnight, but when you are available, and your profile and posts are interesting, this seriously increases your chances to get noticed.
7. Mobile Site
With nearly 40% of organic traffic coming from mobile devices in 2015, it’s hardly surprising that websites with a mobile-friendly interface will rank higher in Google searches. Ultimately Google is trying to provide the best user experience so really the better the user experience on your site, the better you will rank with Google.
8. URL Structure
A URL is up there in the first things that a search engine uses to determine page rank, hence why it’s vital to make them accessible for spiders to search. This can be done by keeping the URLs short (which also enhances the user experience), keeping them relevant to the pages topic and keywords, and by ensuring the URLs help categorise the site pages.
9. Don’t Use Flash
Many small businesses like to run their sites using Flash as it is easy to launch and is relatively cheap. However, Google always ranks Flash sites lower than sites running on alternative platforms partially because you cannot link to an individual page. Changing a Flash-based site to WordPress will hugely increase your search engine rankings.
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10. Grow Natural Links
Another key ranking factor in Googles algorithm is the number of organic and quality inbound links to your site. This works because Google ranks the reliability and relevance of your site partially as a result of how many times third parties have recommended it. Therefore it is essential to monitor how these links are growing.